“It is said that in an organization every interaction includes a business level and a personal level. The business level gets work done; the personal level satisfies the participant's need for attention, recognition and acceptance of a point of view. Coming up with a creative solution to a problem is only half the battle won. You must be able to communicate the solution and have it implemented”
Information on Business Communications Communications is an industry today, of vital importance to organizations. Know more about it.
 
Effective Business Communications
Planning for business communications and making it more effective. Effective communications is the final objective. Here's how.
 
Impact of Technology on Communications
New technologies mean a new way of working. The implications are profound. Communicating and sharing ideas and expertise will become more important than ever.
 
 
The articles here present on some important issues and happenings in the Indian Market scene. Click on the link below to view the articles.
Qualities of an effective business communicator
And We Drink This STUFF !!
The Hare and the Tortoise. A Story of Asian and Indian Creativity in Advertising
Creativity in Demand. With Creative Aerobics and Imagination Management
The Fall Of Advertising.  Rise Of PR?
The Incredible Brand : India
Wither “India Shining”?
INDIANNESS In Indian Advertising
I.T. And the I.T. Manager
Other Expert Reading
Humour in Business
ADVERTISING PITCHING : FEE, OR FREE?
BE A PR EVENGALIST!
Benchmarking for Success
Changing Black into White
CREATIVE LEADERS IN THE CORPORATE WORLD
CREATIVITY ON DEMAND
CUSTOMER SATISFACTION IMPERATIVES
DNA OF LEADERSHIP
GREAT COMPANIES TODAY
HOW TO PRODUCE IDEAS
IMAGE, A STRATEGIC TOOL
MARKETING EMOTIONS
Multi-channel e-retailing
POWER PARTNERSHIP
PR Case -- MOVING PEOPLE TO ACTION
Quality Mantras
READING BODY LANGUAGE
Tha Heart Stuff
Virtual PR agencies
WHAT AILS B-SCHOOLS IN INDIA
WHAT IT TAKES TO WORK IN PUBLIC RELATIONS
WRITTEN COMMUNICATIONS EXERCISE
YIN and YANG of Communication
YOUR PASSPORT TO POWER