The need for professional managers in the Information Technology (IT) related industries exists equally as much as in other industries and organizations in India. However, within the IT industry, skill development of managerial aspects in people is not being done adequately, as it should be.

Information technology in India in its different facets has come a long way indeed! But on the improvement of the managerial aspects of the people in it we still have some way to go. The quality of managers and the services offered today in practice are thus often wanting in some respects. An IT manager in many respects is no different from a manager in a consumer products situation, or even a B2B situation. His functions and operational areas are very similar – selling, marketing, customer orientation, purchase, service, managing people, and all that goes into the profitability goals of the product category and company. He is as much a manager of Kotlar’s 4Ps, and the development of the “marketing concept” of today.

New managerial paradigm
The telegram and the telex in the telecom sector are long dead. The much advanced satellite phone with the iridium technology died a natural death! The innovative pager is dead and gone. The fax is outdated and will soon become obsolete. The regular landline phone is facing great competition from the cellular phone, with a variety of ring tones and features. The in items, in place of these, are PCs, laptops, palm tops, and cell phones. With LAN, WAN, and SAN. From the 486 to Pentium 4, and tablet chips With e-mails, chats and SMS’s!

On the software front, the scene is even more dynamic, with things changing and being upgraded literally daily. The WWW, the info-highways, gateways, multi-channels, net telephony and the like, and also through convergence of technologies.

Earlier a whisper in the boardroom was headline news the next day in the newspapers. Today it is live on TV and the Net. As a result of overall technology, starting with CNN’s coverage of the Gulf War to the shooting in the Indian Parliament House, to the ball by ball coverage and the third umpire in cricket. All a result of the overall global technology development. Impacting India, just as much as other countries in the world.

In this the IT manager has to be a cross functional manager. A manager with not only with technical specialization in different areas, but a manager who combines solutions, R&D, service, and marketing, all in one in his work and performance on his job.