“The merits of the
book lie in its lucid, purposive rhetoric and clarity in
presentation. In a market where there is a paucity of books on
communication, this book which adopts a pragmatic approach would
prove to be indispensable for any practicing or potential manager
who is committed to development f communicative competence.”
Bombay Management
Association Review
“Putting to use as
he does lessons gathered over a period of 25 years, Sushil Bahl's
book will no doubt be of use to all those who view corporate
communication ( or public relations, as most people know it ) as a
possible career for themselves. Questions like how, when, why, and
for whom are elaborately answered.”
Business India
“ this book is written in a lucid manner, is a very useful primer
not only for graduates but also for executives who need to
revitalize their communication methods…The book is written in very
simple English with concise paragraphs making it easy for the
reader.”
The Hindu
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