“With the breathtaking changes taking place in the business environment, the importance of communications has come to the forefront. Communicating information, image, values and ethos to all stakeholders has become imperative.”


A professional, mentor, and author. Has a vast working experience in corporates and academics in the fields of advertising, public relations and business communication.

He has contributed with concepts and ideas in some of the blue-chip companies in India, taught at leading B-Schools, and read papers at a number of Indian and International conferences over the years.

He is the author of four books and a large number of comment articles and case-studies in refereed journals, magazines and newspapers.

He is the past president of the Advertising Club of Bombay, the Public Relations Society of India, and the Association of Business Communicators of India. He has been part of various management and corporate bodies. And has been conferred “The Advertising Man of the Year” and “The Best Communicator of the Year” awards by a couple of these.

Sushil Bahl, is currently Director of a Communications B-School in Bombay, India.

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