Name and qualifications:

Prof. Sushil Bahl

BA (Hons.) in Economics and Political Science, Bombay University, from St. Xavier’s College, Mumbai.

Diploma in Business Management – Jamnalal Bajaj Institute of Management, Mumbai, and Diploma in Advertising and Public Relations, K C College of Management, Mumbai.

Career spans around 30 years in Industry.

Client Servicing and Advertising Planning at Ad Agencies, Heading Advertising and Public Relations functions in companies.

Teaching at Management Institutes, and Authoring Books and Comment articles in journals, newspapers and on the net.

Teaching Experience:

Over 15 years of teaching at Institutes such as International School of Business & Media at Pune. Nirma University at Ahmedabad, Mudra Institute of Communications (MICA) Ahmedabad, Jamnalal Bajaj Institute of Management, Xavier’s Institute of Management, and K C College of Management, at Mumbai.

Subjects taught:  Advertising, Sales Promotion, Public Relations, Integrated Marketing Communications, and Written & Oral Communications.

Plus handled Placement activities and internal communications, such as house journals, intranet and print material for the institutes he has been associated with..

Corporate Work Experience:

Worked with ad agencies such as J. Walter Thompson, Grant Kenyon Ekhardt, and LINTAS, in various senior positions.

And client companies such as Mafatlal Industries, Tata Services, Wockhardt, and  Greaves Cotton, Industries, as  Head of their Advertising, Public Relations, and Corporate Communications. Before getting into academics full time he was Vice President Corporate Communications with Mafatlal Group in Mumbai.

Books, Articles and Papers:

Has written four books – Business Communications Today, published by Sage Publications, Making PR Work, published by A H Wheeler, Customer 1st published by Bombay Chamber of Commerce, and the PR Manual for the Advertising Agencies Association of India.

His book Business Communication Today is a textbook in many management Institutes, and a recommended reading by the All India Management Association, New Delhi.

Has published a large number of monographs and articles for the Public Relations Society of India. And has presented a large number of papers at professional Indian and International fora.

Has his own communications website: on the Net. Also figures on

Conceptualised and ran for 5 years as Course Director, the first Advertising Management Course (ADMAN) for Indian Society of Advertisers in Mumbai.

Professional Positions Held:

President, Ad Club of Bombay,

President, Public Relations Society,

President, Association of Business Communicators of India.


Widely traveled on personal and official account – within India, and S E Asia,

Europe and Middle East.

Hobbies and Interests:

Photography, writing comment articles, traveling, and surfing the Net.